The Constructionist Theory of Speech as Visual Semiotics | Antonio SANDU
Abstract: The article aims to develop an analysis of the construction of political propagandist speech. We will approach the advertising speech from the perspective of the visual semiotics’ particularities. We will consider the theory of consensual truth, proposing a constructionist theory of the discursive truth, highlighting a particularity of the social construction of the truth – exercising the consensus trance as an instrument of visual semiotics.
Keywords: Visual semiotics, constructionist theory of the discursive speech, consensus trance, propaganda.
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